50% off every pack
Only 50 minutes
Link sent to subscribers only
Green is back in stock
Friday 30 October 7:00pm AEDT
50% off every pack
Only 50 minutes
Link sent to subscribers only
Green is back in stock
50% off every pack
Only 50 minutes
Link sent to subscribers only
Green is back in stock
Friday 30 October 7:00pm AEDT
50% off every pack
Only 50 minutes
Link sent to subscribers only
Green is back in stock
Subscriber-only flash sale
Friday 30 October, 7:00pm to 7:50pm AEDT
50%
OFF
for 50 minutes. Subscribers only.
For 50 minutes on Friday night, every Fridge Friend pack is half price. The sale link is only sent to the email and SMS list. It never appears on the website, so if you are not on the list at 7pm, you will not see it.
7:00pm NSW VIC ACT TAS
6:30pm SA
6:00pm QLD
5:30pm NT
4:00pm WA
9:00pm NZ
Sale opens in
DAYS
HOURS
MINUTES
SECONDS
Admit one
Fri 30 Oct · 7:00pm AEDT
Get the private link the second it opens
Email first. Add your mobile on the next step and we text you too.
✓ No code needed
✓ Standard shipping applies
✓ Unsubscribe any time
Rated 4.6 from 1,248 reviews
60,000+ homes
Green is back in stock
$99.95
$49.90
For 50 minutes
60,000+
Australian homes
4.6
from 1,248 reviews
★★★★★
100,000+
Fridge Friends sold
3 years
per filter, no refills
As featured in
What the link unlocks
Every pack. Half price. Fifty minutes.
These are the exact prices behind the link on Friday night. Green is back in stock, and the 2 Pack is where most households land.
1 Pack
$49.90
$99.95
Save $50.05
Best for 1 to 2 people
RRP
$99.95
Everyday bundle price
$89.95
Friday for 50 minutes
$49.90
Most Popular
2 Pack
$99.95
$199.90
Save $99.95
Main shelf plus the crisper. 2 to 3 people.
RRP
$199.90
Everyday bundle price
$159.90
Friday for 50 minutes
$99.95
Lowest per filter
3 Pack
$149.90
$299.85
Save $149.95
Full fridge, or a second fridge. 3 to 5 people.
RRP
$299.85
Everyday bundle price
$209.90
Friday for 50 minutes
$149.90
What one filter costs, depending on when you buy
Full price (RRP)
$99.95
Everyday bundle, 1 Pack
$89.95
Everyday bundle, 3 Pack
$69.97
Friday, 7:00pm to 7:50pm
$49.90
Each filter lasts up to 3 years, so Friday's price works out to under 5 cents a day. The window closes at 7:50pm whether or not stock has run out.
Fridge Friend
To: you · Friday 7:00pm
Subject: Your 50% link is live (closes 7:50pm)
Go. You have 50 minutes.
Every pack is half price behind this link until 7:50pm AEDT. No code, the prices are already cut.
What lands on your phone at 7:00pm
One text, one email, one link
At 7:00pm sharp the private link goes out to everyone on the list. Open it, pick your pack, pay. The prices are already cut, so there is no code to type and nothing to remember.
Email goes to everyone on the list
✓
SMS goes to anyone who adds a mobile after signing up
✓
The calendar reminder fires 15 minutes before, in your timezone
✓
The link stops working at 7:50pm. There is no second link.
Why people set an alarm for this
Seven reasons to be on the list at 7pm
The short version of why 60,000 Australian homes keep one of these in the fridge, and why Friday's price is worth 50 minutes of your evening.
Every week, most kitchens
About $19 of produce a week, into the bin.
That is $1,000 a year spread across 52 shops.
1
You are probably binning about $1,000 of produce a year
Australia's National Food Waste Strategy Feasibility Study puts the average household's wasted food at about $2,500 a year, and roughly 40% of it is fresh produce. Fridge Friend's conservative estimate is that it cuts produce waste by up to 80%. That is up to $800 a year back, from a filter that costs $49.90 on Friday.
What one filter costs, depending on when you buy
Food binned per household, per year
$2,500
The fresh produce share (about 40%)
$1,000
Back in your pocket with Fridge Friend
$800
Source: National Food Waste Strategy Feasibility Study, p.17. Savings estimate is conservative; results vary.
2
It absorbs the gas that makes your food go off early
Fruit and veg release ethylene as they ripen, and in a closed fridge that gas builds up and pushes everything near it to spoil. Cold slows it. It does not stop it. Fridge Friend's mineral core absorbs the ethylene, along with mould, bacteria and excess moisture, so the cycle that turns a full crisper into a bin run is interrupted before it starts.
Without
Ethylene builds up
Everything ripens faster.
With
The gas is absorbed
Same shelf, same shop.*
"The last few left were still perfect up to 6 days later."
Kelbiz, verified buyer
3
Berries that last six days, not three
Raspberries are the test most customers run first, because they normally turn within a few days of coming home. The reviews on Fridge Friend's site are full of people who were surprised enough to write it down.
"I was skeptical on how much difference this could make but my 3 week old container free carrots are still rock hard."
Sabrina, verified buyer
"Last night we ate broccolini that was 8 days old, my husband commented on how good it was. I realised it was the fridge friend!"
Loli Flint, verified buyer
4
The fridge stops smelling, so the bicarb can go
An open box of baking soda takes the edge off some smells for a week or two and then sits there. Fridge Friend's minerals trap the molecules that cause fridge odours, with up to 98.6% less odour in the brand's testing, and the fridge smells clean when you open the door without any added fragrance.
The old way
Handles some odours and nothing else.
Baking soda does not absorb ethylene, mould or bacteria.
Tested against the gas itself.
Ethylene absorption measured in a sealed chamber.
5
Designed with Deakin University, lab-tested by CoLabs
Co-founder Jon Roberts spent 12 years supplying mineral filters to commercial cool rooms in restaurants and supermarkets. He and his son Nic spent two years adapting that technology for a household fridge, designed with Deakin University and lab-tested by CoLabs for ethylene absorption.
6
One filter lasts up to 3 years, and Friday's price makes it under 5 cents a day
No cartridges, no subscription. About once a month you refresh it with a short spell in the microwave and it goes back in the fridge. At $49.90 over three years, that is less than 5 cents a day to stop throwing out the fruit and veg you already paid for.
3 yrs
working life per filter
$0
spent on refills
<5c
a day at Friday's price
A monthly refresh takes a couple of minutes.
Follow the instructions in the box. The timing matters.
Friday's 3 Pack
Three filters for $149.90.
Two filters at full price would cost $199.90.
7
On Friday, three filters cost less than two do today
This is the maths that makes people set an alarm. The 3 Pack covers the main shelf, the crisper and a second fridge, and on Friday it costs less than two filters at full price. It is the lowest price per filter Fridge Friend offers, for 50 minutes only.
2 filters at RRP today
$199.90
3 Pack on Friday, 7:00pm to 7:50pm
$149.90
3 Pack on Friday, 7:00pm to 7:50pm
$50.00
Takes ten seconds. Unsubscribe any time.
How Friday night runs
Fifty minutes, start to finish
6:45pm
Your reminder fires
If you added the calendar event, your phone nudges you 15 minutes before the sale opens.
7:00pm
The link goes out
Email to everyone on the list, SMS to anyone who added a mobile. Open it and the prices are already cut.
7:00 to 7:50
Shop
Pick 1, 2 or 3 filters and check out as normal. Standard shipping applies, the discount is in the price.
7:50pm
The link dies
Prices go back to the everyday bundle pricing. No extension, no second link.
Why only 50 minutes
A short window is the only way to go this deep
Half price on every pack is not something Fridge Friend can run for a week. A 50-minute window keeps the stock predictable and lets the discount go further than any bundle offer on the site. When the window closes, it closes.
1
The link is private. It is never posted on the website or social media. If you are not on the list, you will not find it.
2
Stock is capped. Green only just came back. If a pack sells out inside the window, it is gone for the night.
3
7:50pm is the end. The link stops working and prices return to $89.95, $159.90 and $209.90.
Reviews from fridgefriend.com
What customers say after a few weeks in the fridge
4.6
★★★★★
out of 5 from 1,248 review Every quote is as the customer wrote it. The photos are theirs.
5★
1,031
4★
102
3★
41
2★
27
1★
47
Three worth reading in full
It does work!
★★★★★
It does work, month after month after month. It has made a huge difference to how long my fruit and veg last in the veggie crisper in the fridge. It is worth the outlay.
Sarah K.
✓ Verified
Fresh fruit & veg
★★★★★
Been using fridge friend for about 6 weeks & produce definitely stays fresher & lasts longer. Cut avocados now stay green, not brown & yuk! Have done one recharge, hopefully they will last a long time .
Margaret A.
✓ Verified
Love It
★★★★★
Love it! Great product! Very effective, does exactly what it’s designed to do. Well worth the price, especially against the savings in not having to throw away fruit and vegetables.
Brian W.
✓ Verified
Twenty more, straight from the reviews page
'Insanely simple fridge hack'
'This small gadget may look simple, but it packs a serious punch.'
'A clever product that increases the shelf life of your food'
Friday 30 October, 7:00pm to 7:50pm AEDT
Get the link before 7pm Friday
Sign up once. We email and text the private link the second the 50 minutes start.
$99.95
$49.90
For 50 minutes
Green is back in stock
Admit one
Fri 30 Oct · 7:00pm AEDT
Get the private link the second it opens
Email first. Add your mobile on the next step and we text you too.
✓ No code needed
✓ Standard shipping applies
✓ Unsubscribe any time
Rated 4.6 from 1,248 reviews
60,000+ homes
Quick answers
Do I need a discount code?
Think of it as an air filter for your fridge. As fruit and veg ripen, they give off ethylene, the natural gas that makes produce ripen and rot. In a closed fridge it builds up and speeds everything along.
Fridge Friend is a 100% natural mineral filter that helps absorb three things at once: ethylene gas, airborne bacteria and mould, and excess moisture. It works on the air, not the food, so it never touches anything you eat.
Designed by Deakin University and tested by CoLabs, it's built on the same mineral filtration our family has supplied to commercial cool rooms for over 12 years.
For best results, activate it before first use, then give your produce room to breathe rather than sealing it in plastic. Full steps are in our Setup Guide.
What if I miss the 50 minutes?
For a limited time, every pack is discounted, and the bigger packs include free shipping:
● Starter Pack: 1 Fridge Friend for $89.95 (RRP $99.95, save 10%)
● Everyday Pack: 1 Fridge Friend for $89.95 (RRP $99.95, save 10%)
● Family Pack: 3 Fridge Friends for $209.90 (RRP $299.85, save 30%) plus free shipping
The sale price applies automatically at checkout, no code needed. Some discount codes can't be combined with sale pricing.
Is it the green one?
Each Fridge Friend lasts up to 3 years, with no ongoing refills.
To keep it working at its best, refresh it once a month with gentle heat. The quickest way is up to 15 seconds in the microwave (10 seconds if yours has no turntable), one unit at a time, on a folded paper towel. You can also use a conventional oven at 60 to 70°C for up to 30 minutes, or leave it in direct sun for at least 3 hours. Let it cool fully before it goes back in the fridge. We'll email you a reminder each month.
At the 3-year mark, a Freshness Refill replaces the mineral insert so you can keep using the same unit. Every Fridge Friend is also backed by a 3-year replacement warranty.
Can I buy more than one pack?
Most households get the best results with 2 to 3, because freshness depends on the whole fridge, not just one spot.
● Starter Pack (1 unit): Single-person households or small fridges (200 to 350L). Place it in the crisper.
● Everyday Pack (2 units): 2 to 3 people with a medium fridge (350 to 500L). One in the crisper, one on a shelf.
● Family Pack (3 units): 3 to 5 people, fridges over 400L, or a second fridge. Across both crispers and the main shelf.
Will I get the text as well as the email?
Yes. Fridge Friend is a 100% natural, unprocessed mineral blend. It doesn't chemically react with food or packaging, it's stable, and it doesn't break down or produce any by-products. Independent safety data shows no hazards under normal use.
It works on the air, so it never comes into contact with your food. The same mineral has been used in commercial cool rooms in cafes, restaurants and pubs across Australia for over 12 years.
Does the guarantee still apply?
Try it for 90 days. If it doesn't change the way your groceries last, we'll provide a full refund. Just email hello@fridgefriend.com.au and we'll organise it.
Before you do, it's worth reaching out. Most issues come down to setup, placement or storage, and we're happy to troubleshoot with you. Your purchase is also backed by a 3-year replacement warranty.
When does it ship?
Shipping is free on the Everyday Pack and Family Pack. For the Starter Pack, shipping is calculated at checkout.
We currently ship to Australia and New Zealand. Once your order is on its way, you'll get an email with a tracking number (allow 48 hours for tracking to update).
Shop
Contact
Refund policy
Privacy
Sale runs Friday 30 October 2026, 7:00pm to 7:50pm AEDT, while stock lasts. Sale prices are compared with the standard single-filter price of $99.95 per unit; everyday bundle prices are $89.95, $159.90 and $209.90. The sale link is sent to subscribers by email and, where a mobile number has been provided, by SMS. The notification previews above are illustrative. *Savings and freshness figures are maximums based on Fridge Friend's testing and the National Food Waste Strategy Feasibility Study; individual results vary. Some discount codes may not apply during sales. © 2026 Fridge Friend. ABN 53673558846.